Posts tagged with ‘fashion show’
The Brief: Cave Raves and Bowl Heads
This week’s hot takes on hot topics in experiential marketing cover cave raves, salty stunts and nostalgic Bowl Heads.
How COVID Helped Democratize New York Fashion Week’s Sponsor Activations
After two virtual seasons, New York Fashion Week (NYFW) made a stylish return to an in-person format. The high-profile show, which ran Sept. 8-12, showcased 90-plus designers and, per usual, inspired a flurry of experiential activity. But it wasn’t quite business as usual. NYFW typically draws 230,000 people to the city, but amid the pandemic,...
EM Executive Chat: 10 Questions with Pia Barlow, SVP-Originals Marketing at HBO Max
The evening before the July 8 premiere of HBO Max's "Gossip Girl" series, an adaption of the wildly popular original show that aired for six seasons from 2007 to 2012 on The CW network, the streaming platform held a launch event and fashion show by New York luxury label Monse at the 1 Hotel Brooklyn...
HBO Max Targets Gen Z with an ‘Un-Fashion’ Installation
For a series whose premiere episode prominently features a rainbow-striped crop top, using a fashion installation as a marketing vehicle seems more than fitting.