EM Executive Chat: 10 Questions with Pia Barlow, SVP-Originals Marketing at HBO Max B-to-C Events Posted on July 19, 2021 by Kaylee Hultgren Barlow offers insights on the brand’s ‘Gossip Girl’ premiere event, Gen Z and shareability Following the Monse fashion show, premiere attendees headed up to the roof for an afterparty… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:360-degree video, fashion show, Gen Z, tv show experience, livestreaming, HBO Max, Executive Chats, Gossip Girl, Monse Related Articles How Superhuman Used SXSW as Launchpad for its Rebrand and AI Ethos CES 2026: An Insider Tour of the Reddit Conversation Bar Coachella 2026: How 25 Brands Took Experiential Marketing to the Desert Experiential Marketing Trend of the Week: Tarot Card Readings