EM Executive Chat: 10 Questions with Pia Barlow, SVP-Originals Marketing at HBO Max B-to-C Events Posted on July 19, 2021 by Kaylee Hultgren Barlow offers insights on the brand’s ‘Gossip Girl’ premiere event, Gen Z and shareability Following the Monse fashion show, premiere attendees headed up to the roof for an afterparty… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Tags:fashion show, Gen Z, tv show experience, livestreaming, HBO Max, Executive Chats, Gossip Girl, Monse, 360-degree video Related Articles Ruby Tuesday Kicks Off Brand Makeover With Live Event EMS 2017: American Express Offers Eight Tips for Success in Live Events Our Report from Super Bowl LVIII: Brands Hit the Jackpot with Experiential Q&A: VP of Marketing Offers Insight on Amazon Web Services’ re:Invent