EM Executive Chat: 10 Questions with Pia Barlow, SVP-Originals Marketing at HBO Max B-to-C Events Posted on July 19, 2021 by Kaylee Hultgren Barlow offers insights on the brand’s ‘Gossip Girl’ premiere event, Gen Z and shareability Following the Monse fashion show, premiere attendees headed up to the roof for an afterparty… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:tv show experience, livestreaming, HBO Max, Executive Chats, Gossip Girl, Monse, 360-degree video, fashion show, Gen Z Related Articles Experiential Marketing Trend of the Week: Interactive Billboards March Madness 2026: Brands Activate Beyond the Final Four to Engage College Hoops Fans Experiential Marketing Trend of the Week: Iconic Sculptures Experiential in Color Mentorship Q&A: Gerry Rojas and Natalie Azcona