How Gillette Strategized the Growth of its Esports Marketing

How Gillette Strategized the Growth of its Esports Marketing
Six Esports Marketing Insights from Gillette’s Global Sports Director Greg Via

Six Esports Marketing Insights from Gillette’s Global Sports Director Greg Via

Gillette has a long history in sports marketing, dating back to an exclusive sponsorship of the Major League Baseball World Series… on radio. Fast forward to the present, and things have certainly evolved.…
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