How AARP Updated a 55-Year-Old Event Model with a Traveling Event Activation

Increased Attendance, Engagement: Inside AARP’s Experiential Program Revamp

The AARP Block Party activates annually at events like the Philadelphia Flower Show.[/caption]
Three years ago, AARP took its marketing on the road, aligning with consumer events that would allow the…


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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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