Tag: AARP

The double-decker bus is more than just a London icon or a commuter vehicle. It’s an experience of its own. From the open-top deck to the stacked structure, it offers panoramic city views and is a photo moment in itself. Plus, with two floors, a double-decker bus offers double the seating capacity, or with the […]

This week’s hot takes on hot topics in experiential marketing cover Evolution Fresh’s Soda-Powered Car Wash, Chime’s speed-dating pop-up, ESPN’s E train takeover, an in-store Nike x Milk Makeup activation and AARP New York’s Social Security celebration.

AARP has returned to CES to spotlight the explosive trends in AgeTech and showcase the latest innovations, including the startups and companies in its AgeTech Collaborative from AARP, an ecosystem of investors and other stakeholders working to bring groundbreaking AgeTech to market.  The sprawling dual exhibit featured emerging technologies from 24 startups on one side […]

AARP, the association for people 50 and older, is all about popping up in unexpected spaces where it can engage its current audience as well as the next generation. When the Rolling Stones approached AARP to sponsor the ’24 Hackney Diamonds North American Tour, which hit 16 cities from April to July, the brand saw an opportunity to satisfy that dual-purpose strategy and supersize on surprise and delight.

Three years ago, AARP took its marketing on the road, aligning with consumer events that would allow the nonprofit, which is dedicated to helping people live their best lives as they age, to engage multiple generations. The insight: That AARP isn’t simply a Baby Boomer brand or a Gen X brand; instead, there are different […]