Red umbrellas were nearly as ubiquitous as the perfect golf swings on display at the 2015 Travelers Championship golf tournament, which took place June 22-28 at TPC River Highlands in Cromwell, CT. The red umbrella, after all, has been the insurance giant’s signature logo since the 1870s. Travelers took over as title sponsor in 2007 and has since turned the tournament into a community event with a kids’ zone, fan zone, family day, women’s day, concert series along with Pro-Ams, mini golf tournaments and more.
Event Marketer had a behind-the-scenes look at the making of the Travelers Championships, working alongside the 4,000 tireless volunteers the organizers rely on to pull off an event of this magnitude. Following are some photos (taken outside the ropes and with the appropriate media approval, of course) that capture the spirit of the event.