Tips for Working with Celebrity Chefs in Events
In the consumer activation space, partnerships with celebrity chefs can not only help generate buzz…
Tru by Hilton Launch: Industry Activations, Whisper Campaigns and Millennial Flair
Wrapping up a year-long launch campaign, Tru by Hilton, the new midscale brand of Hilton…
Neuromarketing 101: The Science of Decision-Making
Leveraging demographic and psychographic insights to influence customers’ purchasing habits is nothing new to the…
CMA Fest: Four Ways Chevy Connected With Festivalgoers
Longtime CMA Festival sponsor Chevrolet was back in Nashville once again this year with a…
Photo Tour: A Day at the Walmart NW Arkansas Championship
Walmart, the retail giant known for everyday low prices, in Northwest Arkansas is known for…
Lancôme’s Pop-up Tour Lures Millennials With Facial Recognition Technology
As an 81-year-old company, Lancôme may not be the first brand young millennials think of…
Nokia Unveils a Virtual Reality Experience at Cannes Festival of Creativity
Nokia Technologies hit the Cannes Lions International Festival of Creativity with what its cmo Rob…
NESCAFÉ Turns Consumers Into Baristas at its Coffee Taproom
For consumers who’ve grown tired of the long lines, complicated menus and pretentious baristas associated…
Experience Design: Eight Ways to Use Shipping Containers in Experiential Programs
Eight “contained” activations, from showrooms to mobile banks Shipping containers and pods. They’ve evolved…
IZZE FUSIONS’ Flavorful Summer Tour Gives Teens a Taste of Augmented Reality
IZZE FUSIONS, a new PepsiCo-owned beverage that hit retail shelves in March, has launched a…