Resy Engages Foodies with a 10-course Drive-thru Tasting Experience
One of the silver linings of COVID-19 is that brands have found fresh ways to…
How Scottish Craft Beer Brand Innis & Gunn Activated Small-scale Photo Ops in Canada
The beer category is recession-proof, and if the last eight months have proven anything, it’s…
How Nutanix Activated a Virtual Environment in the Absence of Industry Shows
In the absence of industry shows and events, companies like cloud computing software brand Nutanix…
How Visible Leveraged an Iconic Music Venue to Deliver an Interactive Concert Series
If you’re one of the countless people missing the concert scene, let Visible’s latest experiential…
Halloween Experiential: Nine Brands That Delivered Tricks and Treats
Let’s be honest: It’s been spooky season all year long. But as Halloween approached, and…
What Event Marketers Can Learn from Airbnb Online Experiences
We attended an Airbnb Online Experience. It gave us hope for virtual engagement Among the…
Five Tips for Developing a Robust On-site Health Security Plan
When the industry bounces back (and it will), having a solid on-site health security strategy…
Four Issues to Consider When Negotiating Event Contracts Amid COVID-19
As part of the unraveling of event programming this year, and beyond, marketers have had…
How HBO Delivered a Groundbreaking Social VR Experience for 100 Influencers
The pandemic has required event marketers to not only master the virtual event realm, but…
How Brands are Leveraging Election Season to Connect with Consumers
This industry never shies away from a unique marketing opportunity, and with election season underway,…