How YSL Beauty Charmed Gen Z at New York Fashion Week
New York Fashion Week looked different this year, and that was good news for consumers.…
How 12 Brands Engaged Festivalgoers at the 2021 Governors Ball
The New York City-based Governors Ball festival, which took place Sept. 24-26, celebrated its 10-year…
Video: The 2021 Ex Awards and EDTAs
In 2021, the industry’s longest-running recognition initiatives for the experiential industry became one supersized program…
Five Ways to Nurture a Dedicated Brand Community
When Wisconsin Cheese made the decision to activate at this year’s virtual SXSW festival, members…
How Experiential Tactics are Ushering in a Brick-and-Mortar Retail Revival
Some good news for a change: Retail store openings are outpacing closures this year. After…
Winners Announced: The 2021 Ex Awards and EDTAs
The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex…
Amazon Prime Video Scores Big with Gen Z On The Tailgate Tour
Amazon Prime Video is disrupting the college football tailgate scene with unexpected partners and a…
How Sephora and Kohl’s Used QR Codes to Deliver a Mobile-first Beauty Event
As the store-within-a-store trend continues to gain momentum, Sephora and Kohl’s have emerged as two…
Six Recent Mobile Tour Strategies That Drove Results
We’re calling it now: 2021 is officially the year of the mobile tour. The strategy…
Nine Pandemic-era Sampling Activations with Tasty Strategies
From celebrity chef partnerships to restaurant menu infusions to unexpected food trucks, brands are leaning…