How Showtime Transformed Luxury Hotel Suites into Experiential Tributes to Three First Ladies
When it comes to activating in the crowded entertainment space, it takes a particularly remarkable…
HBO Max Offers Three Insights on Mastering Modern Brand Partnerships
Formulating highly-curated partnerships has become an effective way for brands to expand reach and get…
Audio-centric Activations: Five Strategies Worth a Listen
Along with the recent social audio boom and an uptick in sonic branding tactics, audio-centric…
From FX to Ruffles, Brands Weigh in on Contingency Planning for New-era Events
Around this time last year, the world was opening up, Covid restrictions were loosening and…
The State of Sustainability: From Venue Perspectives to the ‘Pandemic Effect’
The world, and the event industry, entered a new reality last year when the U.N.…
Pizza Hut Soothes Gen Z Stress with a ‘Struggle Bus’ Mobile Tour
Inspired by the millennial and Gen Z adage of being “on the struggle bus” when…
EMS 2022 Video Recap
The industry gathered with an extra spring in its step at the 20th annual Experiential…
Festival Activations: How Sponsors Marked Coachella’s Return to In-person
A two-year hiatus on one of the world’s most celebrated festivals finally came to a…
Live From Las Vegas: Inside the 20th Annual Experiential Marketing Summit
From the buzz on the expo floor to the lively session Q&As to the countless…
Gallery: Scenes from the 20th Annual Ex Awards in Las Vegas
At a glittery gala fitting of a 20th anniversary milestone year, the industry gathered to…