Pivot MIA: How Vox Media Turned its Podcast Into a Futuristic Tech Conference in Miami
Life-sized 4K holograms are on display. NFT “digital employees” are up for grabs. Long, rectangular…
Leaning on Transparency, OGX’s Pop-up Explores ‘What’s Under the Cap’
In the beauty category, it’s all about ingredients and formulas. OGX zeroed in on this…
Soma Helps Women Solve Their ‘Bra-blems’ at its Pop-up Innovation Lab
Since its establishment in 2004, intimates apparel brand Soma has built more than 250 boutiques…
Targeting Die-hard Fans, Yahoo Sports hosts an NBA All-Star Tribute Experience
Yahoo Sports gathered basketball fans on the court for “The First Bounce” retrospective experience highlighting…
Snow Day in L.A.: Behind the Scenes of NBC’s Winter Wonderland Activation
It was a typical “72 and sunny” kind of day in Los Angeles on Jan.…
In an Escape Room-style Challenge, Amazon Prime Video Teases its New Thriller
To promote its new thriller series, “Reacher,” Amazon Prime Video mirrored the active, immersive experiences…
Eight Tips and Takeaways for Pivoting From Virtual to In-person Events
The industry spent the better part of 2020 and 2021 implementing and perfecting digital engagement…
World of Concrete’s Director Offers Five Tips on Building a More Sustainable Event
Sustainability is top of mind for a vast range of industries, and the commercial construction…
Valentine’s Day Experiential: How Six Brands Celebrated the Holiday
The timing of the Super Bowl nearly eclipsed this year’s Valentine’s Day activations, but a…
As Major Festivals Drop Pandemic Protocols, the Event Industry Faces New Opportunity
Coachella and Stagecoach music festivals made a statement this week by dropping their COVID-19 vaccination…