Multicultural Marketing: How HBO Max’s House of Bachata Pop-up Tapped into Dominican Culture

A fully-functional on-site barbershop gave out free haircuts to kids while representing an important Dominican gathering place.[/caption]
If you don’t know much about the history and culture surrounding…


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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
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