The world’s largest recognition program for experiential marketing
Congratulations to the winners of the 2017 Ex Awards across all 26 categories spanning every type of brand experience. The winners were announced by the founders of Event Marketer at a gala (the event industry’s “Golden Globes”) on May 3 at the Experiential Marketing Summit at Chicago’s McCormick Place.
GRAND EX
Client: Airbnb
Campaign: Airbnb Open
Agency: Civic Entertainment Group
BEST FAIR/FESTIVAL ACTIVATION
Ex Award Winner
Client: Hershey
Campaign: Take5 Swag Exchange at SXSW
Agencies: Barkley, Magnetic Collaborative
Gold Winner
Client: Amazon
Campaign: Amazon Village at Comic-Con
Agency: NVE
Silver Winner
Client: State Farm
Campaign: #HereToHelp
Agency: The Marketing Arm
BEST BUZZ MARKETING/INFLUENCER PROGRAM
Ex Award Winner
Client: Netflix
Campaign: Luke’s Coffee Day
Agency: Allied Experiential
Gold Winner
Client: Greyhound
Campaign: Afford to Explore
Agency: Engine Shop
Silver Winner
Client: Campari
Campaign: Wray & Nephew Trunk Club Takeover
Agencies: Fusion Marketing
BEST MILLENNIAL CAMPAIGN
Ex Winner
Client: Zagat
Campaign: Tiny Cafe
Agency: Deeplocal
Gold Winner
Client: Mondelez
Campaign: OREO Wonder Vault
Agency: Momentum Worldwide
Silver Winner
Client: Anheuser-Busch
Campaign: Budweiser Fear Fest
Agency: Motive
BEST P.R. STUNT
Ex Award Winner
Client: Frito-Lay
Campaign: Doritos Bold View
Agency: The Marketing Arm
Gold Winner
Client: JetBlue
Campaign: FlyBabies
Agency: MullenLowe
Silver Winner
Client: Nike
Campaign: Space Jam Launch Pop up Concert
Agency: iDEKO Productions
BEST POP-UP OR IN-STORE RETAIL EVENT
Ex Award Winner
Client: Nike
Campaign: BraHaus
Agency: Team Epiphany
Gold Winner
Client: Anheuser-Busch
Campaign: Stella Artois Holiday GILT Lounge
Agency: Mosaic
Silver Winner
Client: Air France-KLM
Campaign: KLM Pop-up Experience
Agency: Pen & Public
BEST SPORTS ACTIVATION
Ex Award Winner
Client: Verizon
Campaign: Game Winner
Agency: Momentum Worldwide
Gold Winner
Client: Samsung
Campaign: The Samsung Experience
Agency: Wasserman
Silver Winner
Client: Chevrolet
Campaign: Chevy All Star Game
Agency: Jack Morton Worldwide
BEST ENTERTAINMENT ACTIVATION
Ex Award Winner
Client: Intel
Campaign: The Lady Gaga x Intel Performance
Agencies: Agency Inside, Prettybird, Greenlight, Haus of Gaga, Zeno Group
Gold Winner
Client: HBO
Campaign: El Hipnotizador
Agency: sociedAD
Silver Winner
Client: Turner
Campaign: Adult Swim Drive-In Tour
Agency: NCompass International
BEST B-TO-B ENVIRONMENT
Ex Award Winner
Client: Google
Campaign: Google I/O
Agency: Sparks
Gold Winner
Client: Twitter
Campaign: Twitter City
Agency: NA Collective
Silver Winner
Client: Target
Campaign: Target 2016 Stores Fall National Meeting
Agency: Touch Worldwide
BEST CONSUMER ENVIRONMENT
Ex Award Winner
Client: Gatorade
Campaign: Gatorade Fuel Lab
Agency: MKTG
Gold Winner
Client: Google
Campaign: Google Play Music Block
Agency: Jack Morton Worldwide
Silver Winner
Client: Sidney Frank
Campaign: Jägermeister Haus 56
Agency: Live Nation
BEST TRADE SHOW EXPERIENCE
Ex Award Winner
Client: Daimler
Campaign: International Commercial Vehicle Show
Agency: Mutabor
Gold Winner
Client: Caterpillar
Campaign: MINExpo
Agency: Converse Marketing, GES
Silver Winner
Client: Slack
Campaign: Dreamforce
Agency: Group Delphi
BEST CAUSE/COMMUNITY PROGRAM
Ex Award Winner
Client: American Express
Campaign: Shop Small
Agency: Momentum Worldwide
Gold Winner
Client: Whirlpool
Campaign: Care Counts Laundry Program
Agency: Ketchum
Silver Winner
Client: TD Bank
Campaign: Pride
Agency: RedPeg Marketing
BEST OLYMPICS ACTIVATION
Ex Award Winner
Client: Samsung
Campaign: 2016 Olympic Games
Agency: Cheil Worldwide
Gold Winner
Client: Coca-Cola Co.
Campaign: 2016 Olympic Games
Agency: Havas Sports & Entertainment
Silver Winner
Client: United States Olympic Committee
Campaign: The Road to Rio
Agency: Wasserman
BEST MOBILE MARKETING TOUR
Ex Award Winner
Client: Bosch
Campaign: Power Tour
Agency: Switch
Gold Winner
Client: Cricket Wireless
Campaign: Smile Trucks
Agency: CAA Experiential
Silver Winner
Client: Huber Engineered Woods
Campaign: The Prove It Tour
Agencies: Red Moon Marketing, Elation Digital, Ferguson Design
BEST MULTICULTURAL EVENT CAMPAIGN
Ex Award Winner
Client: Brown-Forman
Campaign: Jack Daniel’s House Siete
Agency: Elemento L2
Gold Winner
Client: Bud Light
Campaign: Barra Centenario
Agency: Remezcla
Silver Winner
Client: BET Networks
Campaign: The Quad
Agency: In-house
BEST USE OF EVENTS FOR CONTENT
Ex Award Winner
Client: Fiat Chrysler Automobiles
Campaign: Chrysler PacifiKids
Agency: Mosaic
Gold Winner
Client: CNN
Campaign: Campaign Camper
Agency: FoxTales
Silver Winner
Client: JetBlue
Campaign: Reach Across the Aisle
Agency: MullenLowe
BEST MULTI-MARKET EVENT (CONSUMER)
Ex Award Winner
Client: State Farm
Campaign: Write Now
Agency: The Marketing Arm
Gold Winner
Client: Bloomberg
Campaign: Square Mile Relay
Agency: Benchmark Sport
Silver Winner
Client: Mastercard
Campaign: Priceless Tables
Agency: Octagon
BEST PRESS EVENT
Ex Award Winner
Client: GoPro
Campaign: HERO5 and Karma Launch Event
Agency: Pen & Public
Gold Winner
Client: Nissan
Campaign: Rogue One Press Event
Agency: Spinifex Group
Silver Winner
Client: The North Face
Campaign: Global Flagship Launch
Agency: United Entertainment Group
BEST PRODUCTION OF AN EVENT (B-TO-B)
Ex Award Winner
Client: BMW
Campaign: The Next 100 Years
Agency: VOK DAMS
Gold Winner
Client: Porsche North America
Campaign: Experience Center Grand Opening
Agency: Go! Experience Design
Silver Winner
Client: Harley-Davidson
Campaign: 2016 Annual Dealer Meeting
Agency: Proscenium
BEST PRODUCTION OF AN EVENT (CONSUMER)
Ex Award Winner
Client: The Pokémon Company
Campaign: Pokémon World Championships
Agency: ImagiCorps
Gold Winner
Client: Bacardi
Campaign: No Commission: The Bronx
Agency: Magnetic Collaborative
Silver Winner
Client: HP
Campaign: Panorama Activation
Agencies: Infinity Marketing Team
BEST B-TO-B EVENT
Ex Award Winner
Client: Amazon Web Services
Campaign: re:Invent 2016
Agency: Opus Agency
Gold Winner
Client: Oracle
Campaign: OpenWorld 2016
Agency: Mosaic
Silver Winner
Client: Spotify
Campaign: Branded Moments Road Show
Agency: SET
BEST SINGLE-MARKET EVENT (CONSUMER)
Ex Award Winner
Client: Activision
Campaign: Call of Duty XP 2016
Agency: NCompass International
Gold Winner
Client: PepsiCo
Campaign: Crystal Pepsi Summer of ’92
Agency: Motive
Silver Winner
Client: Ford
Campaign: Escape the Room
Agencies: Gail & Rice, Civic Entertainment Group
BEST USE OF GUERILLA/STREET MARKETING
Ex Award Winner
Client: The Travel Channel
Campaign: Expedition Unknown: Hunt for the Yeti
Agency: Pop2Life
Gold Winner
Client: Oracle
Campaign: Ride Experience 2016
Agency: Division Black
Silver Winner
Client: PepsiCo
Campaign: #HeyBatterBatter
Agency: Track Marketing Group
BEST USE OF TECHNOLOGY AND SOCIAL MEDIA
Ex Award Winner
Client: Ford
Campaign: Future Mobility VR
Agency: Imagination
Gold Winner
Client: FX Networks
Campaign: AHS Fearless VR Experience
Agency: In-house
Silver Winner
Client: Humana
Campaign: Bring the Parks to You Tour
Agency: GMR Marketing
BEST VEHICLE DESIGN
Ex Award Winner
Client: State Farm
Campaign: The Roadhouse
Agencies: The Marketing Arm, Turtle Transit
Gold Winner
Client: Thomas’ Brand
Campaign: The Breakfast Like No Other Tour
Agency: Inspira Marketing Group
Silver Winner
Client: Roche
Campaign: Navigator
Agency: Performance Marketing Group
BEST SAMPLING CAMPAIGN
Ex Award Winner
Client: Hormel
Campaign: Jennie-O Make the Switch Tour
Agency: Match Marketing Group
Gold Winner
Client: General Mills
Campaign: Be Great Out There
Agency: Havas Impact
Silver Winner
Client: Proximo Spirits
Campaign: Wrestle The Kraken
Agency: SoHo Experiential
BIGGEST LEAP AWARD
Ex Award Winner
Client: Airbnb
Campaign: Airbnb Open
Agency: Civic Entertainment Group
Gold Winner
Client: Oracle
Campaign: OpenWorld 2016
Agency: Mosaic
Silver Winner
Client: Google
Campaign: Google I/O
Agency: Sparks
PEOPLE’S CHOICE AWARD
Client: Netflix
Campaign: Luke’s Coffee Day
Agency: Allied Experiential
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