The world’s largest recognition program for experiential marketing

Congratulations to the winners of the 2017 Ex Awards across all 26 categories spanning every type of brand experience. The winners were announced by the founders of Event Marketer at a gala (the event industry’s “Golden Globes”) on May 3 at the Experiential Marketing Summit at Chicago’s McCormick Place.

 

GRAND EX

Client: Airbnb
Campaign: Airbnb Open
Agency: Civic Entertainment Group

 

BEST FAIR/FESTIVAL ACTIVATION

Ex Award Winner
Client: Hershey
Campaign: Take5 Swag Exchange at SXSW
Agencies: Barkley, Magnetic Collaborative

Gold Winner
Client: Amazon
Campaign: Amazon Village at Comic-Con
Agency: NVE

Silver Winner
Client: State Farm
Campaign: #HereToHelp
Agency: The Marketing Arm

 

BEST BUZZ MARKETING/INFLUENCER PROGRAM

Ex Award Winner
Client: Netflix
Campaign: Luke’s Coffee Day
Agency: Allied Experiential

Gold Winner
Client: Greyhound
Campaign: Afford to Explore
Agency: Engine Shop

Silver Winner
Client: Campari
Campaign: Wray & Nephew Trunk Club Takeover
Agencies: Fusion Marketing

 

BEST MILLENNIAL CAMPAIGN

Ex Winner
Client: Zagat
Campaign: Tiny Cafe
Agency: Deeplocal

Gold Winner
Client: Mondelez
Campaign: OREO Wonder Vault
Agency: Momentum Worldwide

Silver Winner
Client: Anheuser-Busch
Campaign: Budweiser Fear Fest
Agency: Motive

 

BEST P.R. STUNT

Ex Award Winner
Client: Frito-Lay
Campaign: Doritos Bold View
Agency: The Marketing Arm

Gold Winner
Client: JetBlue
Campaign: FlyBabies
Agency: MullenLowe

Silver Winner
Client: Nike
Campaign: Space Jam Launch Pop up Concert
Agency: iDEKO Productions

 

BEST POP-UP OR IN-STORE RETAIL EVENT

Ex Award Winner
Client: Nike
Campaign: BraHaus
Agency: Team Epiphany

Gold Winner
Client: Anheuser-Busch
Campaign: Stella Artois Holiday GILT Lounge
Agency: Mosaic

Silver Winner
Client: Air France-KLM
Campaign: KLM Pop-up Experience
Agency: Pen & Public

 

BEST SPORTS ACTIVATION

Ex Award Winner
Client: Verizon
Campaign: Game Winner
Agency: Momentum Worldwide

Gold Winner
Client: Samsung
Campaign: The Samsung Experience
Agency: Wasserman

Silver Winner
Client: Chevrolet
Campaign: Chevy All Star Game
Agency: Jack Morton Worldwide

 

BEST ENTERTAINMENT ACTIVATION

Ex Award Winner
Client: Intel
Campaign: The Lady Gaga x Intel Performance
Agencies: Agency Inside, Prettybird, Greenlight, Haus of Gaga, Zeno Group

Gold Winner
Client: HBO
Campaign: El Hipnotizador
Agency: sociedAD

Silver Winner
Client: Turner
Campaign: Adult Swim Drive-In Tour
Agency: NCompass International

 

BEST B-TO-B ENVIRONMENT

Ex Award Winner
Client: Google
Campaign: Google I/O
Agency: Sparks

Gold Winner
Client: Twitter
Campaign: Twitter City
Agency: NA Collective

Silver Winner
Client: Target
Campaign: Target 2016 Stores Fall National Meeting
Agency: Touch Worldwide

 

BEST CONSUMER ENVIRONMENT

Ex Award Winner
Client: Gatorade
Campaign: Gatorade Fuel Lab
Agency: MKTG

Gold Winner
Client: Google
Campaign: Google Play Music Block
Agency: Jack Morton Worldwide

Silver Winner
Client: Sidney Frank
Campaign: Jägermeister Haus 56
Agency: Live Nation

 

BEST TRADE SHOW EXPERIENCE

Ex Award Winner
Client: Daimler
Campaign: International Commercial Vehicle Show
Agency: Mutabor

Gold Winner
Client: Caterpillar
Campaign: MINExpo
Agency: Converse Marketing, GES

Silver Winner
Client: Slack
Campaign: Dreamforce
Agency: Group Delphi

 

BEST CAUSE/COMMUNITY PROGRAM

Ex Award Winner
Client: American Express
Campaign: Shop Small
Agency: Momentum Worldwide

Gold Winner
Client: Whirlpool
Campaign: Care Counts Laundry Program
Agency: Ketchum

Silver Winner
Client: TD Bank
Campaign: Pride
Agency: RedPeg Marketing

 

BEST OLYMPICS ACTIVATION

Ex Award Winner
Client: Samsung
Campaign: 2016 Olympic Games
Agency: Cheil Worldwide

Gold Winner
Client: Coca-Cola Co.
Campaign: 2016 Olympic Games
Agency: Havas Sports & Entertainment

Silver Winner
Client: United States Olympic Committee
Campaign: The Road to Rio
Agency: Wasserman

 

BEST MOBILE MARKETING TOUR

Ex Award Winner
Client: Bosch
Campaign: Power Tour
Agency: Switch

Gold Winner
Client: Cricket Wireless
Campaign: Smile Trucks
Agency: CAA Experiential

Silver Winner
Client: Huber Engineered Woods
Campaign: The Prove It Tour
Agencies: Red Moon Marketing, Elation Digital, Ferguson Design

 

BEST MULTICULTURAL EVENT CAMPAIGN

Ex Award Winner
Client: Brown-Forman
Campaign: Jack Daniel’s House Siete
Agency: Elemento L2

Gold Winner
Client: Bud Light
Campaign: Barra Centenario
Agency: Remezcla

Silver Winner
Client: BET Networks
Campaign: The Quad
Agency: In-house

 

BEST USE OF EVENTS FOR CONTENT

Ex Award Winner
Client: Fiat Chrysler Automobiles
Campaign: Chrysler PacifiKids
Agency: Mosaic

Gold Winner
Client: CNN
Campaign: Campaign Camper
Agency: FoxTales

Silver Winner
Client: JetBlue
Campaign: Reach Across the Aisle
Agency: MullenLowe

 

BEST MULTI-MARKET EVENT (CONSUMER)

Ex Award Winner
Client: State Farm
Campaign: Write Now
Agency: The Marketing Arm

Gold Winner
Client: Bloomberg
Campaign: Square Mile Relay
Agency: Benchmark Sport

Silver Winner
Client: Mastercard
Campaign: Priceless Tables
Agency: Octagon

 

BEST PRESS EVENT

Ex Award Winner
Client: GoPro
Campaign: HERO5 and Karma Launch Event
Agency: Pen & Public

Gold Winner
Client: Nissan
Campaign: Rogue One Press Event
Agency: Spinifex Group

Silver Winner
Client: The North Face
Campaign: Global Flagship Launch
Agency: United Entertainment Group

 

BEST PRODUCTION OF AN EVENT (B-TO-B)

Ex Award Winner
Client: BMW
Campaign: The Next 100 Years
Agency: VOK DAMS

Gold Winner
Client: Porsche North America
Campaign: Experience Center Grand Opening
Agency: Go! Experience Design

Silver Winner
Client: Harley-Davidson
Campaign: 2016 Annual Dealer Meeting
Agency: Proscenium

 

BEST PRODUCTION OF AN EVENT (CONSUMER)

Ex Award Winner
Client: The Pokémon Company
Campaign: Pokémon World Championships
Agency: ImagiCorps

Gold Winner
Client: Bacardi
Campaign: No Commission: The Bronx
Agency: Magnetic Collaborative

Silver Winner
Client: HP
Campaign: Panorama Activation
Agencies: Infinity Marketing Team

 

BEST B-TO-B EVENT

Ex Award Winner
Client: Amazon Web Services
Campaign: re:Invent 2016
Agency: Opus Agency

Gold Winner
Client: Oracle
Campaign: OpenWorld 2016
Agency: Mosaic

Silver Winner
Client: Spotify
Campaign: Branded Moments Road Show
Agency: SET

 

BEST SINGLE-MARKET EVENT (CONSUMER)

Ex Award Winner
Client: Activision
Campaign: Call of Duty XP 2016
Agency: NCompass International

Gold Winner
Client: PepsiCo
Campaign: Crystal Pepsi Summer of ’92
Agency: Motive

Silver Winner
Client: Ford
Campaign: Escape the Room
Agencies: Gail & Rice, Civic Entertainment Group

 

BEST USE OF GUERILLA/STREET MARKETING

Ex Award Winner
Client: The Travel Channel
Campaign: Expedition Unknown: Hunt for the Yeti
Agency: Pop2Life

Gold Winner
Client: Oracle
Campaign: Ride Experience 2016
Agency: Division Black

Silver Winner
Client: PepsiCo
Campaign: #HeyBatterBatter
Agency: Track Marketing Group

 

BEST USE OF TECHNOLOGY AND SOCIAL MEDIA

Ex Award Winner
Client: Ford
Campaign: Future Mobility VR
Agency: Imagination

Gold Winner
Client: FX Networks
Campaign: AHS Fearless VR Experience
Agency: In-house

Silver Winner
Client: Humana
Campaign: Bring the Parks to You Tour
Agency: GMR Marketing

 

BEST VEHICLE DESIGN

Ex Award Winner
Client: State Farm
Campaign: The Roadhouse
Agencies: The Marketing Arm, Turtle Transit

Gold Winner
Client: Thomas’ Brand
Campaign: The Breakfast Like No Other Tour
Agency: Inspira Marketing Group

Silver Winner
Client: Roche
Campaign: Navigator
Agency: Performance Marketing Group

 

BEST SAMPLING CAMPAIGN

Ex Award Winner
Client: Hormel
Campaign: Jennie-O Make the Switch Tour
Agency: Match Marketing Group

Gold Winner
Client: General Mills
Campaign: Be Great Out There
Agency: Havas Impact

Silver Winner
Client: Proximo Spirits
Campaign: Wrestle The Kraken
Agency: SoHo Experiential

 

BIGGEST LEAP AWARD

Ex Award Winner
Client: Airbnb
Campaign: Airbnb Open
Agency: Civic Entertainment Group

Gold Winner
Client: Oracle
Campaign: OpenWorld 2016
Agency: Mosaic

Silver Winner
Client: Google
Campaign: Google I/O
Agency: Sparks

 

PEOPLE’S CHOICE AWARD

Client: Netflix
Campaign: Luke’s Coffee Day
Agency: Allied Experiential

 

 

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