Why State Farm is ‘Here To Help’ at Music Festivals Festivals & Fan Cons, Sponsorships, B-to-C Events Posted on December 28, 2016 by Sandra O’Loughlin Insurance Brand Teams up with Live Nation to Promote its ‘Here To Help Life Go Right’ Platform State Farm is on a mission to make the festival experience more pleasurable for music fans.… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:State Farm, RFID, music festival, festival sponsorship, Bonnaroo, event app, Live Nation, music fans Related Articles Watch: February 2026 Experiential News Commentary 2026 Perspectives: Brand Marketers Share What’s New, Next and ‘No Thanks’ in B-to-B Events CES 2026: Editors’ Picks for the Best of the Booth Experiences Experiential Marketing Trend of the Week: Creature Comforts