B-to-C Events

Nostalgia Marketing: Werther’s Creates a Life-Sized Version of Candy Land to Boost its Portfolio

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Werther’s Creates a Life-Sized Version of Candy Land to Promote its Product Portfolio

Werther’s Original may be known for its classic hard caramels, but its portfolio includes a variety of other sweets, so on National Caramel Day (April 5) the brand leveraged one of the country’s most…

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