'Shark Week' Activation Drives a 'Social Media Feeding Frenzy'

'Shark Week' Activation Drives a 'Social Media Feeding Frenzy'
'Shark Week' Experiential: Upcycled Shark Installations, Cleanups and Jaw-Chomping

‘Shark Week’ Experiential: Upcycled Shark Installations, Cleanups and Jaw-Chomping

Discovery’s “Shark Week” program celebrated its 30th anniversary as the must-watch TV event of the summer, July 22-29. Strategies for driving tune-in to the programming have run the experiential…
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the magazine's executive editor. Her travels covering the experiential marketing in dustry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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