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Tag: Discovery

  • 'Shark Week' Experiential: Upcycled Shark Installations, Cleanups and Jaw-Chomping
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    ‘Shark Week’ Experiential: Upcycled Shark Installations, Cleanups and Jaw-Chomping

    Discovery’s “Shark Week” program celebrated its 30th anniversary as the must-watch TV event of the summer, July 22-29. Strategies for driving tune-in to the programming have run the experiential gamut over the years, from a Fin Fest shark-themed festival in L.A. to guerrilla-style stunts involving half-bitten surf boards dropped on Australian beaches. This year, Discovery […]