The world’s largest recognition program for experiential marketing

Congratulations to the winners of the 2018 Ex Awards across all 24 categories, spanning every type of brand experience. Winners were announced live during a dinner gala often referred to as the event industry’s own “Golden Globes,” held on the first evening of the Experiential Marketing Summit, May 14, at the historic Warfield Theatre in San Francisco. Look out for full coverage of the 2018 Ex Awards program in the May issue of Event Marketer (click here to subscribe), and here on eventmarketer.com.

View Full Coverage of the 2018 Ex Awards Here

 

GRAND EX WINNER

Client: State Farm
Campaign: Neighborhood of Good
Agency: The Marketing Arm

 

BEST CAUSE/COMMUNITY PROGRAM

Ex Award Winner
Client: State Farm
Campaign: Neighborhood of Good
Agency: The Marketing Arm

Gold Winner
Client: Coca-Cola Co.
Campaign: Coca-Cola Caravan
Agency: Geometry Global

Silver Winner
Client: Microsoft
Campaign: Create Change
Agency: Wasserman

 

BEST SPORTS ACTIVATION

Ex Award Winner
Client: CoverGirl
Campaign: Rantin’ & Raven
Agency: Jack Morton Worldwide

Gold Winner
Client: Brown-Forman
Campaign: Kentucky Derby $1,000 Mint Julep
Agency: Periscope

Silver Winner
Client: Delta Air Lines
Campaign: Doug Baldwin Yard Unsale
Agencies: MKG, Wieden+Kennedy

 

BEST ESPORTS ACTIVATION

Ex Award Winner
Client: Amazon Studios
Campaign: Battle Cars Live
Agency: Tool

Gold Winner
Client: HP
Campaign: OMEN Challenge: PUBG Edition
Agencies: Infinity Marketing Team, Giant Spoon

Silver Winner
Client: Dell
Campaign: Alienware Branch Battle
Agency: Mosaic

 

BEST MOBILE MARKETING CAMPAIGN

Ex Award Winner
Client: Uber
Campaign: Ride and Dine
Agency: Manifold

Gold Winner
Client: Bacardi
Campaign: Dewar’s Traveling Whisky Emporium
Agency: Epsilon

Silver Winner
Client: Deep Eddy Vodka
Campaign: Dive In Tour
Agency: Publicis Hawkeye

 

BEST PRESS EVENT

Ex Award Winner
Client: Activision
Campaign: Destiny 2 World Gameplay Premiere
Agency: On Board Experiential

Gold Winner
Client: Under Armour
Campaign: Unlike Any
Agency: Grow Marketing

Silver Winner
Client: American Express
Campaign: Platinum Age of Travel Event
Agency: PMK*BNC

 

BEST BUZZ MARKETING/INFLUENCER PROGRAM

Ex Award Winner
Client: Taco Bell
Campaign: Forever Taco Bell
Agency: United Entertainment Group

Gold Winner
Client: Arby
Campaign: #MeatSweats
Agency: Manifesto

Silver Winner
Client: General Mills
Campaign: Lefty’s 40th Birthday Bash
Agency: Annex Experience

 

BEST CONSUMER ENVIRONMENT

Ex Award Winner
Client: Target
Campaign: The Bullseye Lodge
Agency: Wasserman

Gold Winner
Clients: Warner Bros.
Campaign: The It Experience
Agencies: Grandesign, Outdoor Media Group

Silver Winner
Client: Pernod Ricard
Campaign: Jameson Distillery Bow St.
Agency: BRC Imagination Arts

 

BEST B-TO-B ENVIRONMENT

Ex Award Winner
Client: Royal Caribbean
Campaign: Sea Beyond
Agency: Jack Morton Worldwide

Gold Winner
Client: Pinterest
Campaign: Cannes Lions 2017
Agencies: One Rise East, Britelite Immersive, A2E

Silver Winner
Client: Cisco
Campaign: Internet of Things World Forum 2017
Agency: Jaguar Design Studio

 

BEST TRADE SHOW EXPERIENCE

Ex Award Winner
Client: Google
Campaign: Hey Google @ CES
Agency: Sparks

Gold Winner
Client: Ford
Campaign: On-Road, Off-Road, On-Track
Agency: Imagination

Silver Winner
Client: Siemens
Campaign: IFA 2017
Agencies: Schmidhuber, Blackspace

 

BEST PRODUCTION OF AN EVENT (CONSUMER)

Ex Award Winner
Client: The Macallan
Campaign: Gallery 12
Agencies: M Booth, Tool

Gold Winner
Client: Fox
Campaign: 24 Legacy Super Bowl Activation
Agency: Fusion Marketing

Silver Winner
Client: Mastercard
Campaign: Grammys Mastercard House
Agency: BMF

 

BEST PRODUCTION OF AN EVENT (B-TO-B)

Ex Award Winner
Client: HEINEKEN USA
Campaign: National Distributors Conference 2017
Agency: Proscenium

Gold Winner
Client: GE
Campaign: Minds + Machines
Agency: Manifold

Silver Winner
Client: Alibaba Group
Campaign: Gateway 2017
Agency: George P. Johnson

 

BEST MULTICULTURAL EVENT CAMPAIGN

Ex Award Winner
Client: State Farm
Campaign: Color Full Lives
Agency: The Marketing Arm

Gold Winner
Client: Diageo
Campaign: Casa Buchanan’s
Agency: Match Marketing Group

Silver Winner
Client: Netflix
Campaign: Dia De Los Muertos
Agency: Brand Connections

 

BEST FAIR/FESTIVAL ACTIVATION

Ex Award Winner
Client: Marriott
Campaign: Coachella 2017
Agency: IMG LIVE

Gold Winner
Clients: HP, Intel
Campaign: Festivalization Activation
Agency: Infinity Marketing Team

Silver Winner
Client: BMW
Campaign: Road to Coachella
Agency: Mirrored Media

 

BEST POP-UP OR RETAIL ACTIVATION

Ex Award Winner
Client: Frito-Lay
Campaign: The Spotted Cheetah
Agency: The Marketing Arm

Gold Winner
Client: IKEA
Campaign: Play Café
Agency: SDI Marketing

Silver Winner
Client: Google
Campaign: Google Play to Pay Laundromat
Agencies: Big Spaceship, SoHo Experiential

 

BEST P.R.STUNT

Ex Award Winner
Client: WestJet
Campaign: Las Vegas Desert Lights
Agencies: ReThink, Studio M, R&R

Gold Winner
Client: KIND Snacks
Campaign: KIND Fruit Bites
Agency: We’re Magnetic

Silver Winner
Client: Kia
Campaign: Stinger Runway Racing
Agency: IMG LIVE

 

BEST ENTERTAINMENT ACTIVATION

Ex Award Winner
Client: Mercedes-Benz
Campaign: Justice League Partnership
Agency: Engine Shop

Gold Winner
Client: Porsche
Campaign: Engine Notes
Agencies: The XD Agency, PHD Media

Silver Winner
Client: Mastercard
Campaign: Masterpass House
Agency: Octagon

 

BEST SINGLE-MARKET EVENT (CONSUMER)

Ex Award Winner
Client: Taco Bell
Campaign: Test Kitchen
Agency: Deutsch

Gold Winner
Client: PepsiCo
Campaign: Propel Co:Labs Fitness Festival
Agency: Invisible North

Silver Winner
Client: Bumble
Campaign: Bumble Hive
Agency: Manifold

 

BEST B-TO-B EVENT

Ex Award Winner
Client: Amazon Web Services
Campaign: re:Invent 2017
Agency: Opus Agency

Gold Winner
Client: Daimler AG
Campaign: Smart Global Training Experience
Agency: Stagg & Friends

Silver Winner
Client: Mini USA
Campaign: There and Back
Agency: Campos Creative Works

 

BEST MULTI-MARKET EVENT (CONSUMER)

Ex Award Winner
Client: Samsung
Campaign: Galaxy Studios
Agency: PMK*BNC

Gold Winner
Client: LG
Campaign: OLED Cinema House
Agency: In-house

Silver Winner
Client: Coca-Cola Co.
Campaign: Coca-Cola Zero Sugar Taste Isolation Tank
Agency: Momentum Worldwide

 

BEST USE OF TECHNOLOGY AND SOCIAL MEDIA

Ex Award Winner
Client: Rocket Entertainment
Campaign: Elton John Farewell Yellow Brick Road
Agency: Spinifex Group

Gold Winner
Client: Ford
Campaign: Bullitt Starring You
Agency: Imagination

Silver Winner
Client: Lexus
Campaign: On-demand Press Conference
Agency: Vok Dams

 

BEST SAMPLING CAMPAIGN

Ex Award Winner
Client: MolsonCoors
Campaign: Know Your Beer
Agency: TEAM

Gold Winner
Client: Welch’s
Campaign: Nothing But the Fruit
Agency: Mosaic

Silver Winner
Client: Mondelēz International
Campaign: Swedish Fish Selfies
Agency: Allionce Group

 

BEST MILLENNIAL CAMPAIGN

Ex Award Winner
Client: Capital One
Campaign: iHeartRadio Jingle Ball
Agency: In-house

Gold Winner
Client: Lowe’s
Campaign: The UpSkill Project
Agency: GMR Marketing

Silver Winner
Client: Vera Bradley
Campaign: On-Campus Student Engagement
Agency: Riddle & Bloom

 

BEST USE OF EVENTS FOR CONTENT

Ex Award Winner
Client: PepsiCo
Campaign: Closer Than Courtside
Agency: Motive

Gold Winner
Client: Cotton Incorporated
Campaign: 60 Second Fashion Show
Agency: Fathom Communications

Silver Winner
Client: WestJet
Campaign: Christmas Miracle: 12 Flights of Christmas
Agency: Studio M

 

LEAP OF FAITH AWARD

Ex Award Winner
Client: Unilever
Campaign: Dove Men + Care Elements Treehouse
Agency: United Entertainment Group

Gold Winner
Client: Under Armour
Campaign: Curry 4 Drone Drop
Agency: RED Interactive Agency

Silver Winner
Client: Perfetti van Melle
Campaign: Mentos #SamHasMentosGum
Agency: Fast Horse

 

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