The world’s largest recognition program for experiential marketing
Congratulations to the winners of the 2018 Ex Awards across all 24 categories, spanning every type of brand experience. Winners were announced live during a dinner gala often referred to as the event industry’s own “Golden Globes,” held on the first evening of the Experiential Marketing Summit, May 14, at the historic Warfield Theatre in San Francisco. Look out for full coverage of the 2018 Ex Awards program in the May issue of Event Marketer (click here to subscribe), and here on eventmarketer.com.
View Full Coverage of the 2018 Ex Awards Here
GRAND EX WINNER
Client: State Farm
Campaign: Neighborhood of Good
Agency: The Marketing Arm
BEST CAUSE/COMMUNITY PROGRAM
Ex Award Winner
Client: State Farm
Campaign: Neighborhood of Good
Agency: The Marketing Arm
Gold Winner
Client: Coca-Cola Co.
Campaign: Coca-Cola Caravan
Agency: Geometry Global
Silver Winner
Client: Microsoft
Campaign: Create Change
Agency: Wasserman
BEST SPORTS ACTIVATION
Ex Award Winner
Client: CoverGirl
Campaign: Rantin’ & Raven
Agency: Jack Morton Worldwide
Gold Winner
Client: Brown-Forman
Campaign: Kentucky Derby $1,000 Mint Julep
Agency: Periscope
Silver Winner
Client: Delta Air Lines
Campaign: Doug Baldwin Yard Unsale
Agencies: MKG, Wieden+Kennedy
BEST ESPORTS ACTIVATION
Ex Award Winner
Client: Amazon Studios
Campaign: Battle Cars Live
Agency: Tool
Gold Winner
Client: HP
Campaign: OMEN Challenge: PUBG Edition
Agencies: Infinity Marketing Team, Giant Spoon
Silver Winner
Client: Dell
Campaign: Alienware Branch Battle
Agency: Mosaic
BEST MOBILE MARKETING CAMPAIGN
Ex Award Winner
Client: Uber
Campaign: Ride and Dine
Agency: Manifold
Gold Winner
Client: Bacardi
Campaign: Dewar’s Traveling Whisky Emporium
Agency: Epsilon
Silver Winner
Client: Deep Eddy Vodka
Campaign: Dive In Tour
Agency: Publicis Hawkeye
BEST PRESS EVENT
Ex Award Winner
Client: Activision
Campaign: Destiny 2 World Gameplay Premiere
Agency: On Board Experiential
Gold Winner
Client: Under Armour
Campaign: Unlike Any
Agency: Grow Marketing
Silver Winner
Client: American Express
Campaign: Platinum Age of Travel Event
Agency: PMK*BNC
BEST BUZZ MARKETING/INFLUENCER PROGRAM
Ex Award Winner
Client: Taco Bell
Campaign: Forever Taco Bell
Agency: United Entertainment Group
Gold Winner
Client: Arby
Campaign: #MeatSweats
Agency: Manifesto
Silver Winner
Client: General Mills
Campaign: Lefty’s 40th Birthday Bash
Agency: Annex Experience
BEST CONSUMER ENVIRONMENT
Ex Award Winner
Client: Target
Campaign: The Bullseye Lodge
Agency: Wasserman
Gold Winner
Clients: Warner Bros.
Campaign: The It Experience
Agencies: Grandesign, Outdoor Media Group
Silver Winner
Client: Pernod Ricard
Campaign: Jameson Distillery Bow St.
Agency: BRC Imagination Arts
BEST B-TO-B ENVIRONMENT
Ex Award Winner
Client: Royal Caribbean
Campaign: Sea Beyond
Agency: Jack Morton Worldwide
Gold Winner
Client: Pinterest
Campaign: Cannes Lions 2017
Agencies: One Rise East, Britelite Immersive, A2E
Silver Winner
Client: Cisco
Campaign: Internet of Things World Forum 2017
Agency: Jaguar Design Studio
BEST TRADE SHOW EXPERIENCE
Ex Award Winner
Client: Google
Campaign: Hey Google @ CES
Agency: Sparks
Gold Winner
Client: Ford
Campaign: On-Road, Off-Road, On-Track
Agency: Imagination
Silver Winner
Client: Siemens
Campaign: IFA 2017
Agencies: Schmidhuber, Blackspace
BEST PRODUCTION OF AN EVENT (CONSUMER)
Ex Award Winner
Client: The Macallan
Campaign: Gallery 12
Agencies: M Booth, Tool
Gold Winner
Client: Fox
Campaign: 24 Legacy Super Bowl Activation
Agency: Fusion Marketing
Silver Winner
Client: Mastercard
Campaign: Grammys Mastercard House
Agency: BMF
BEST PRODUCTION OF AN EVENT (B-TO-B)
Ex Award Winner
Client: HEINEKEN USA
Campaign: National Distributors Conference 2017
Agency: Proscenium
Gold Winner
Client: GE
Campaign: Minds + Machines
Agency: Manifold
Silver Winner
Client: Alibaba Group
Campaign: Gateway 2017
Agency: George P. Johnson
BEST MULTICULTURAL EVENT CAMPAIGN
Ex Award Winner
Client: State Farm
Campaign: Color Full Lives
Agency: The Marketing Arm
Gold Winner
Client: Diageo
Campaign: Casa Buchanan’s
Agency: Match Marketing Group
Silver Winner
Client: Netflix
Campaign: Dia De Los Muertos
Agency: Brand Connections
BEST FAIR/FESTIVAL ACTIVATION
Ex Award Winner
Client: Marriott
Campaign: Coachella 2017
Agency: IMG LIVE
Gold Winner
Clients: HP, Intel
Campaign: Festivalization Activation
Agency: Infinity Marketing Team
Silver Winner
Client: BMW
Campaign: Road to Coachella
Agency: Mirrored Media
BEST POP-UP OR RETAIL ACTIVATION
Ex Award Winner
Client: Frito-Lay
Campaign: The Spotted Cheetah
Agency: The Marketing Arm
Gold Winner
Client: IKEA
Campaign: Play Café
Agency: SDI Marketing
Silver Winner
Client: Google
Campaign: Google Play to Pay Laundromat
Agencies: Big Spaceship, SoHo Experiential
BEST P.R.STUNT
Ex Award Winner
Client: WestJet
Campaign: Las Vegas Desert Lights
Agencies: ReThink, Studio M, R&R
Gold Winner
Client: KIND Snacks
Campaign: KIND Fruit Bites
Agency: We’re Magnetic
Silver Winner
Client: Kia
Campaign: Stinger Runway Racing
Agency: IMG LIVE
BEST ENTERTAINMENT ACTIVATION
Ex Award Winner
Client: Mercedes-Benz
Campaign: Justice League Partnership
Agency: Engine Shop
Gold Winner
Client: Porsche
Campaign: Engine Notes
Agencies: The XD Agency, PHD Media
Silver Winner
Client: Mastercard
Campaign: Masterpass House
Agency: Octagon
BEST SINGLE-MARKET EVENT (CONSUMER)
Ex Award Winner
Client: Taco Bell
Campaign: Test Kitchen
Agency: Deutsch
Gold Winner
Client: PepsiCo
Campaign: Propel Co:Labs Fitness Festival
Agency: Invisible North
Silver Winner
Client: Bumble
Campaign: Bumble Hive
Agency: Manifold
BEST B-TO-B EVENT
Ex Award Winner
Client: Amazon Web Services
Campaign: re:Invent 2017
Agency: Opus Agency
Gold Winner
Client: Daimler AG
Campaign: Smart Global Training Experience
Agency: Stagg & Friends
Silver Winner
Client: Mini USA
Campaign: There and Back
Agency: Campos Creative Works
BEST MULTI-MARKET EVENT (CONSUMER)
Ex Award Winner
Client: Samsung
Campaign: Galaxy Studios
Agency: PMK*BNC
Gold Winner
Client: LG
Campaign: OLED Cinema House
Agency: In-house
Silver Winner
Client: Coca-Cola Co.
Campaign: Coca-Cola Zero Sugar Taste Isolation Tank
Agency: Momentum Worldwide
BEST USE OF TECHNOLOGY AND SOCIAL MEDIA
Ex Award Winner
Client: Rocket Entertainment
Campaign: Elton John Farewell Yellow Brick Road
Agency: Spinifex Group
Gold Winner
Client: Ford
Campaign: Bullitt Starring You
Agency: Imagination
Silver Winner
Client: Lexus
Campaign: On-demand Press Conference
Agency: Vok Dams
BEST SAMPLING CAMPAIGN
Ex Award Winner
Client: MolsonCoors
Campaign: Know Your Beer
Agency: TEAM
Gold Winner
Client: Welch’s
Campaign: Nothing But the Fruit
Agency: Mosaic
Silver Winner
Client: Mondelēz International
Campaign: Swedish Fish Selfies
Agency: Allionce Group
BEST MILLENNIAL CAMPAIGN
Ex Award Winner
Client: Capital One
Campaign: iHeartRadio Jingle Ball
Agency: In-house
Gold Winner
Client: Lowe’s
Campaign: The UpSkill Project
Agency: GMR Marketing
Silver Winner
Client: Vera Bradley
Campaign: On-Campus Student Engagement
Agency: Riddle & Bloom
BEST USE OF EVENTS FOR CONTENT
Ex Award Winner
Client: PepsiCo
Campaign: Closer Than Courtside
Agency: Motive
Gold Winner
Client: Cotton Incorporated
Campaign: 60 Second Fashion Show
Agency: Fathom Communications
Silver Winner
Client: WestJet
Campaign: Christmas Miracle: 12 Flights of Christmas
Agency: Studio M
LEAP OF FAITH AWARD
Ex Award Winner
Client: Unilever
Campaign: Dove Men + Care Elements Treehouse
Agency: United Entertainment Group
Gold Winner
Client: Under Armour
Campaign: Curry 4 Drone Drop
Agency: RED Interactive Agency
Silver Winner
Client: Perfetti van Melle
Campaign: Mentos #SamHasMentosGum
Agency: Fast Horse
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