Samsung Unpacked: Five Insights on Activating for Live and Virtual Audiences

How Samsung’s Unpacked Event Engaged Viewers Live and Virtually

Live attendees could access a product experience center featuring over 550 Samsung products.[/caption]
There is a lot at stake with product launch events and, perhaps, a little more so for the biannual…


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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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