Q&A: Chobani CMO Peter McGuinness on Authenticity, Storytelling and Why Experiential Works

Q&A: Chobani’s Peter McGuinness on Authenticity, Storytelling and Why Experiential Works

Posted on December 7, 2017 by Sandra O’Loughlin

A look at Chobani’s new 2017 packaging.[/caption]
Peter McGuinness, chief marketing and commercial officer at Chobani, is feeling pretty good these days. The brand leader in the $3.6 billion dollar…

Tags:Event Agencies, Event Marketing Magazine, Experiential Marketing Companies, Trade Shows, Event Marketers, storytelling, Chobani, event marketing, Peter McGuinness, Event Marketer, Chobani cafe, Event Agency, Event Marketer Magazine, EventMarketer, Experiential Marketing Agency

Q&A: Chobani’s Peter McGuinness on Authenticity, Storytelling and Why Experiential Works

Related Articles

Producing In-person Events Post-COVID: Nine Resources for Event Marketers

Yahoo! Taps Into Election Fever

Freschetta Serves Up Slices to New Target

Turning Disaster Into Opportunity