Q&A: Chobani CMO Peter McGuinness on Authenticity, Storytelling and Why Experiential Works

Q&A: Chobani’s Peter McGuinness on Authenticity, Storytelling and Why Experiential Works

Sampling, B-to-C Events, B-to-B Events
Posted on December 7, 2017 by Sandra O’Loughlin

A look at Chobani’s new 2017 packaging.[/caption]
Peter McGuinness, chief marketing and commercial officer at Chobani, is feeling pretty good these days. The brand leader in the $3.6 billion dollar…

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