Q&A: Chobani CMO Peter McGuinness on Authenticity, Storytelling and Why Experiential Works

Q&A: Chobani’s Peter McGuinness on Authenticity, Storytelling and Why Experiential Works

B-to-C Events, B-to-B Events

Posted on December 7, 2017 by Sandra O’Loughlin

A look at Chobani’s new 2017 packaging.[/caption] Peter McGuinness, chief marketing and commercial officer at Chobani, is feeling pretty good these days. The brand leader in the $3.6 billion dollar…

Tags:event marketing, Peter McGuinness, Event Marketer, Chobani cafe, Event Agency, Event Marketer Magazine, EventMarketer, Experiential Marketing Agency, Event Agencies, Event Marketing Magazine, Experiential Marketing Companies, trade show, Event Marketers, storytelling, Chobani

Q&A: Chobani’s Peter McGuinness on Authenticity, Storytelling and Why Experiential Works

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