Q&A: Chobani CMO Peter McGuinness on Authenticity, Storytelling and Why Experiential Works

Q&A: Chobani’s Peter McGuinness on Authenticity, Storytelling and Why Experiential Works

A look at Chobani’s new 2017 packaging.[/caption] Peter McGuinness, chief marketing and commercial officer at Chobani, is feeling pretty good these days. The brand leader in the $3.6 billion dollar…
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