Street Culture and Storytelling Boost adidas Sponsorship

Street Culture and Storytelling Boost adidas Sponsorship
Street Culture and Storytelling Boost adidas Sponsorship

How Storytelling Helped adidas Evolve its Event Sponsorship

When the Beyond the Streets graffiti exhibition launched in Los Angeles in 2018, signing on as lead sponsor was a no-brainer for adidas. The brand’s deep-seated roots in skateboarding and street culture…
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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music and doting on her fur baby.
View all articles by Kait Shea →

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