B-to-C Events

How Storytelling Helped adidas Evolve its Event Sponsorship

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Street Culture and Storytelling Boost adidas Sponsorship

When the Beyond the Streets graffiti exhibition launched in Los Angeles in 2018, signing on as lead sponsor was a no-brainer for adidas. The brand’s deep-seated roots in skateboarding and street culture…

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The AI shopping app’s trendy activation highlights brand partners at Swim Week It may be a surprising stat, but Miami is home to the most top Instagram influencers per capita in the U.S., beating… Sign in to continue reading This article is available to registered users. Email or Username Password Remember Me Forgot Password? Sign […]
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  7. 3 Things We Loved from Laneige’s Wonder Lab Pop-up
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