B-to-C Events

Three Lessons in Launch Events From Perrier’s Pop-Up

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Three Lessons in Launch Events from Perrier’s Flavorful Pop-Up

Nestlé Waters’ Adaora Ugokwe, who handles activations for Perrier and S.Pellegrino, has some advice for event marketers looking to pull off a successful launch event. And she should know. The Perrier…

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