The Power of Buzz B-to-C Events Posted on January 28, 2010 by Jessica Heasley What it is what it ain’t who’s making it— and how you can get some? The Event Marketer special report on word-of-mouth marketing. It bubbles up around the watercooler. It whips from one end… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Watch: How Acura is Activating at Sundance Film Festival’s Final Year in Park City Building a Better Measurement Practice: The ROI-driven RFP Inside the First-Ever ‘X Games Aspen Driven by Jeep’ Title Sponsorship The Brief: Micro-Restaurants and Pop-up Cathedrals