The Power of Buzz B-to-C Events Posted on January 28, 2010 by Jessica Heasley What it is what it ain’t who’s making it— and how you can get some? The Event Marketer special report on word-of-mouth marketing. It bubbles up around the watercooler. It whips from one end… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles NBA All-Star 2026: Vaults, Giant To-Go Bags, an ‘AI Mode’ Gallery and a Rolling Logo The Brief: Keg Cities and Social Experiments From Newsstands to Glam Suites, SheaMoisture Shifts into Experiential for F1 Miami Weekend IBM Tees up a New Audience—Consumers—with a Masters Watch Party in NYC