The Power of Buzz B-to-C Events Posted on January 28, 2010 by Jessica Heasley What it is what it ain’t who’s making it— and how you can get some? The Event Marketer special report on word-of-mouth marketing. It bubbles up around the watercooler. It whips from one end… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Experiential Marketing Trend of the Week: Tea Time Sonic Sculptures, Art Atlases, Edible Libraries: 12 Experiential Ideas from Miami Art Week The Brief: Skinsurance Offices and ‘Shrinking’ Mazes Hertz Unleashes a Pack of Dogs and a Pop-Up Café at the World’s Largest Gathering of Golden Retrievers