The Power of Buzz B-to-C Events Posted on January 28, 2010 by Jessica Heasley What it is what it ain’t who’s making it— and how you can get some? The Event Marketer special report on word-of-mouth marketing. It bubbles up around the watercooler. It whips from one end… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Olympics Q&A: Michelob Ultra, USA Hockey and Home-Turf Events Worthy of Gold Watch: March 2026 Experiential News Commentary The Brief: Tailgate Trolling and Beast City Straight Talk Throws its NASCAR Activation Back to ’09 and Meets Racing Fans on Tour