The Power of Buzz B-to-C Events Posted on January 28, 2010 by Jessica Heasley What it is what it ain’t who’s making it— and how you can get some? The Event Marketer special report on word-of-mouth marketing. It bubbles up around the watercooler. It whips from one end… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles How Lowe’s Built a ‘Village’ with Half the Booth Space at CES How to Turn a Single Event into a Viral Sensation Here’s How Agencies and Fabricators Are Helping Out Amid the Pandemic Ritz Hooks College Basketball Fans with a 20-Foot ‘Hoop Tree’ at the Final Four