The Power of Buzz B-to-C Events Posted on January 28, 2010 by Jessica Heasley What it is what it ain’t who’s making it— and how you can get some? The Event Marketer special report on word-of-mouth marketing. It bubbles up around the watercooler. It whips from one end… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Super Bowl LII: Hallmark Spreads Love with Kittens, a Pop-Up and a Social Campaign EventTech 411: Budget-Friendly Lead Management AT&T’s Four Tips for Elevating Engagement to Meet the Needs of the Covid-era Consumer Benefit Cosmetics Shares 10 Tips for a Lucrative Influencer Event