Winners: The 2016 Experience Design & Technology Awards - Event Marketer

Winners: The 2016 Experience Design & Technology Awards

The editors of Event Marketer magazine announced the winners of the 2016 Experience Design & Technology Awards, the world’s largest and only recognition program honoring the brands and partners creating the best designed experiences and the most effectively “wired” engagements. Top honors were awarded at a Gala event at the sixth annual EventTech conference at the Paris in Las Vegas, taking place Nov. 14-16.

Best B-to-B Environment

Gold Winner
Campaign: I/O 2016
Client: Google
Partners: Sparks, Superfly, Jack Morton Worldwide

Silver Winner
Campaign: #TwitterCity
Client: Twitter
Partner: NA Collective

Bronze Winner
Campaign: Super Bowl 50 at Pier 48
Client: CBS
Partner: GMR Marketing

Best Consumer Environment

Gold Winner
Campaign: Gatorade Fuel Lab
Client: PepsiCo
Partner: MKTG

Silver Winner
Campaign: The Coca-Cola Tasting Room
Client: Coca-Cola Co.
Partner: Mosaic

Bronze Winner
Campaign: Mini Oval Office
Client: Instagram
Partner: FoxTales

Best Permanent or Pop-Up Retail Experience

Gold Winner
Campaign: Wonder Photo Shop
Client: Fujifilm
Partner: Match Marketing Group

Silver Winner
Campaign: Sensodyne True White Sensitivity Suite
Client: GlaxoSmithKline
Partner: Mosaic

Bronze Winner
Campaign: The Levi’s Lot
Client: Levi’s
Partner: MKTG 

Best Mobile Marketing Vehicle

Gold Winner
Campaign: Campaign Camper
Clients: CNN, Facebook
Partner: FoxTales

Silver Winner
Campaign: Hops & iOPS
Client: NetApp
Partner: iDEKO Productions

Bronze Winner
Campaign: Mobile Experience
Client: Tenneco
Partner: Brewco Marketing Group 

Best Outdoor Environment

Gold Winner
Campaign: Pure Leaf Tea House
Client: PepsiCo
Partner: Match Marketing Group

Silver Winner
Campaign: Pepsi Fan Deck at Levi’s Stadium
Client: PepsiCo
Partner: Motive

Bronze Winner
Campaign: #TwinkieBull
Client: Hostess
Partner: agencyEA

Best Experience Entrance

Gold Winner
Campaign: InterConnect Cognitive Gateway
Client: IBM
Partner: George P. Johnson

Silver Winner
Campaign: Future Front
Client: AOL
Partner: FIRST

Bronze Winner
Campaign: RSA Conference
Client: Symantec
Partner: Opus Agency 

Best B-to-B Event General Stage Experience

Gold Winner
Campaign: GSX
Client: Cisco
Partner: Tencue

Silver Winner
Campaign: L.E.A.D.
Client: John Deere
Partner: BI Worldwide

Bronze Winner
Campaign: Insight
Client: IBM
Partner: Drury Design Dynamics

Best Trade Show Exhibit (50′ x 50′ and Up)

Gold Winner
Campaign: CES 2016
Client: GoPro
Partner: ASTOUND Group

Silver Winner
Campaign: EULAR
Client: AbbVie
Partner: Ashfield Meetings & Events

Bronze Winner
Campaign: E3 2016
Client: 2K
Partner: Freddie Georges Production Group

Best Trade Show Exhibit (Under 50′ x 50′)

Gold Winner
Campaign: CES 2016
Client: Faraday Future
Partner: Pinnacle Exhibits

Silver Winner
Campaign: CEDIA
Client: Control4
Partner: 3D Exhibits

Bronze Winner
Campaign: Arnold Sports Festival
Client: Optimum Nutrition
Partner: kubik

Best Use of a Single Technology (B-to-C)

Gold Winner
Campaign: Locker Room Unveil
Client: Nike
Partner: On Board Experiential Marketing

Silver Winner
Campaign: Red Door To Rio
Client: Canadian Tire
Partner: wonderMakr

Bronze Winner
Campaign: Virtual Brandhouse
Client: Under Armour
Partner: Next/Now 

Best Use of a Single Technology (B-to-B)

Gold Winner
Campaign: VR Brewery Tour at the Budweiser Beer Garage
Client: Anheuser-Busch
Partners: Pro-Ject, The Uprising Creative

Silver Winner
Campaign: Cisco Live VR Experience
Client: Cisco
Partner: InVision Communications

Bronze Winner
Campaign: Agenda Central
Client: Amazon Web Services
Partners: Opus Agency, etech

Best Use of A/V

Gold Winner
Campaign: Mirage at Metropolis
Client: Ivanhoe Cambridge
Partner: Go2 Productions

Silver Winner
Campaign: Be a Champion
Client: AdvoCare
Partner: Multi Image Group

Bronze Winner
Campaign: COPA America Centenario Official Draw
Client: Major League Soccer
Partner: iDEKO Productions

Best Event App

Gold Winner
Campaign: Ringling Bros. and Barnum & Bailey Circus
Client: FELD Entertainment
Partner: Thuzi

Silver Winner
Campaign: HPE Discover 2016
Client: Hewlett Packard Enterprise
Partner: Eventbase

Bronze Winner
Campaign: The Heat App
Client: Miami Heat
Partner: SapientNitro

Best Use of RFID/NFC/BLE

Gold Winner
Campaign: Call of Duty XP 2016
Client: Activision
Partners: NCompass International, Thuzi

Silver Winner
Campaign: Pop-Up Experience
Client: IKEA
Partner: SDImktg

Bronze Winner
Campaign: Gatorade at NATA 2016 AT Expo
Client: PepsiCo
Partner: Mirror Show Management 

Best Use of Social Media

Gold Winner
Campaign: Social Square
Client: Ford Motor Co.
Partner: Imagination

Silver Winner
Campaign: Cisco Live
Client: Cisco
Partner: In-house

Bronze Winner
Campaign: SAPPHIRE NOW 2016
Client: SAP
Partner: In-house

Best High-Tech Audience Interaction

Gold Winner
Campaign: Game Winner
Client: Verizon Wireless
Partner: Momentum Worldwide

Silver Winner
Campaign: Pit Crew Experience
Client: McDonald’s
Partners: Next/Now, KemperLesnik, Evolve Concepts

Bronze Winner
Campaign: #MoreConnected
Client: Lufthansa Airlines
Partners: Department Zero, MMGY Global, Brisk Interactive 

Best Touch- or Gesture-based Interactive

Gold Winner
Campaign: Restroom for All
Client: MasterCard
Partner: McCann New York

Silver Winner
Campaign: Samsung Hole 360
Client: Samsung
Partner: Wasserman

Bronze Winner
Campaign: The Butler Button
Client: Fortune International Group
Partner: SapientNitro 

Best Combination of Event Technologies (B-to-C)

Gold Winner
Campaign: Fear the Walking Dead: The Abigail Experience
Client: AMC Networks
Partner: Production Glue

Silver Winner
Campaign: XFINITY X1 Challenge
Client: Comcast
Partner: GMR Marketing

Bronze Winner
Campaign: Orange Is The New Black
Client: Netflix
Partner: Allied Experiential 

Best Combination of Event Technologies (B-to-B)

Gold Winner
Campaign: Experience Future-Ready
Client: Dell EMC
Partner: Opus Agency

Silver Winner
Campaign: Gatorade at NATA 2016 AT Expo
Client: PepsiCo
Partner: Mirror Show Management

Bronze Winner
Campaign: Hannover Messe 2016
Client: AT&T
Partner: CSE

Best Digital+Live Campaign

Gold Winner
Campaign: M&M’S 75th Anniversary
Client: Mars
Partners: Weber Shandwick, Jack Morton Worldwide

Silver Winner
Campaign: DELQA
Client: Microsoft
Partner: Listen

Bronze Winner
Campaign: #TasteTheFeeling
Client: Coca-Cola Co.
Partner: Urban

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