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B-to-C Events

How Jack Daniel’s Motel No. 7 Achieved Record Social Sharing

By Sandra O’Loughlin
Thursday, March 2, 2017
Jack Daniel's Motel No. 7

Sensory experiences and theatrical engagements fuel a social media extravaganza
 
Jack Daniel’s, the world’s best-selling whiskey brand, launched Motel No. 7, a pop-up experience that on its opening…

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