Tag: sensory experience
-
Trend of the WeekExperiential Marketing Trend of the Week: ASMR Activations
Whether emotional, physical, or a combination of the two, event marketers are in the business of making people feel. So it was only a matter of time before the industry transformed ASMR from a YouTube phenomenon into a real-life engagement tactic. And as consumers increasingly seek more visceral experiences, that tingling sensation is helping to […]
-
B-to-C EventsCoachella 2025 Experiential: Pit Stops, Perfume Pods, Glimmers and High Tea
The desert was hot, but the sets were hotter at this year’s Coachella Valley Music and Arts Festival, hosted April 11-13 and April 18-20 at the Empire Polo Club in Indio, CA. Once again serving as the unofficial launch of festival season, the event boasted headline talent including Lady Gaga, Green Day and Post Malone; […]
-
B-to-C EventsThe Brief: Ice Festivals and Big Rings
This week’s hot takes on hot topics in experiential marketing cover ice festivals, true crime spas and Big Rings.
-
B-to-C EventsThe Brief: ‘Sauceographs’ and Painting the Rent
This week’s hot takes on hot topics in experiential marketing cover “sauceographs,” wild LEGO adventures and painting the rent.
-
B-to-C EventsCocktail Art: Bombay Sapphire Sensory Auction Inspires Creative Pairing
Bombay Sapphire disrupted the art scene with its first-ever Sensory Auction held on Oct. 19 in New York City’s Lume Studios. Part of the brand’s Stir Creativity platform, the activation offered art lovers the opportunity to bid on an original piece of art by contemporary sculptor artist Dan Lam—not with dollars, but with their emotional […]