social media Archives - Event Marketer

social media Archives - Event Marketer

Posts tagged with ‘social media’

January 16, 2023

Reddit’s CES Experience Immerses Brands in its Early-adopter Audiences

With more than 100,000 active communities and 13 billion posts and comments, Reddit is a hub for conversation where users connect, share content, discuss opinions, dig into interests and discover new topics. Through the years, redditors have kept their fingers on the pulse of the latest trends in tech—often predicting the next big thing through...

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January 31, 2022

Comedy Central’s ‘Daily Show’ Crafts a Satirical Art Exhibition for ‘Heroes of the Freedomsurrection’

Political satire is a tricky game to play, particularly when you’re transporting comedic commentary into the physical realm. But it’s in the nature of Comedy Central’s “The Daily Show With Trevor Noah” to strike when the right cultural moment presents itself. Enter: Heroes of the Freedomsurrection, an outdoor public art installation that ironically paid tribute...

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April 19, 2021

Inside Facebook’s Accessible and Purposefully Thematic Internal Virtual Event

Among the next big challenges for event marketers is fighting the urge to lean on retrospective pandemic content and messaging and to instead embrace fresh marketing themes and branding. For Facebook’s annual internal event, the GMS Summit, this year themed “Reconnect,” the goal was to inspire audiences with a higher energy, festival-like virtual platform that...

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January 25, 2021

A Bold Message Takes Flight for Natty Light’s College Debt Relief Campaign

Stumble-upon discoveries are one of the ways experiential marketers are activating creatively and safely in the time of COVID-19. For Anheuser-Busch’s Natural Light, a captivating installation in Grand Central Terminal in New York City helped tell a bold story in a socially distanced yet highly shareable manner. Mixing high-value art with inexpensive beer, the brand...

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