social media – Event Marketer

social media – Event Marketer

Posts tagged with ‘social media’

April 19, 2021

Inside Facebook’s Accessible and Purposefully Thematic Internal Virtual Event

Among the next big challenges for event marketers is fighting the urge to lean on retrospective pandemic content and messaging and to instead embrace fresh marketing themes and branding. For Facebook’s annual internal event, the GMS Summit, this year themed “Reconnect,” the goal was to inspire audiences with a higher energy, festival-like virtual platform that...

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January 25, 2021

A Bold Message Takes Flight for Natty Light’s College Debt Relief Campaign

Stumble-upon discoveries are one of the ways experiential marketers are activating creatively and safely in the time of COVID-19. For Anheuser-Busch’s Natural Light, a captivating installation in Grand Central Terminal in New York City helped tell a bold story in a socially distanced yet highly shareable manner. Mixing high-value art with inexpensive beer, the brand...

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June 15, 2020

Four Clever Digital Strategies for Connecting with Consumer Audiences

In the age of coronavirus, marketers have relied heavily on livestreams and virtual events to connect with their audiences, but there are untapped opportunities for consumer engagement to be found in other corners of the social and digital spheres. The current climate is requiring marketers to rethink how they reach and interact with consumers on...

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December 2, 2019

Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App

How brands can make magic on the red-hot social platform Step aside, Instagram. There’s a new social media kid in town, and its explosive growth shows no signs of slowing down. Meet TikTok, a social media app centered on short-form mobile videos accompanied by musical overlays and augmented reality-powered visual effects. Originally launched as Musical.ly,...

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May 2, 2019

Q&A: Six Ways to Make Event Programs More Effective on Social Media in 2019

Event marketers often find themselves “checking the box” on social media and amplification, rather than elevating this important piece of the program with a strategic mindset. In a digital world that’s noisier than ever, and with the next generation of consumer and attendee savvier and more skeptical than ever, marketing teams must shift away from...

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