Tag: social media

Hundreds of marketers from across the country touched down in Sin City Monday morning to kick off the industry’s premier marketing technology conference at the Paris Las Vegas. In true EventTech fashion, the day launched with an off-site excursion where things really “flew off the handle.” That’s right, a small group of adventurous attendees started […]

As the global beer sponsor of the FIFA World Cup, Budweiser wanted to celebrate with soccer fans—some of the most passionate in the globe—in its own backyard. The result was a 750-person Budweiser LIVE World Cup final viewing event in Manhattan’s Chelsea neighborhood on July 15 that featured soccer influencers and athletes, New York City […]

S.Pellegrino on June 29 and 30 hosted culinary events on New York City’s Pier 46 to celebrate the 2017 edition of its Taste Guide, an online destination that explores U.S. cities through the eyes of chefs and local food experts. While the tasting menu featured dishes such as ceviche, avocado sushi and beef tartare, through […]

Jack Daniel’s, the world’s best-selling whiskey brand, launched Motel No. 7, a pop-up experience that on its opening night in Brooklyn became the top trending hashtag in New York City.

As storytelling continues to serve as a critical component of most event marketing strategies, social media is helping to guide the digital conversation.