How Intel Extreme Masters Continues to Drive the Evolution of the Esport Tournament

How Intel Extreme Masters is Driving the Growth of Esport Tournaments

Festivals & Fan Cons, B-to-C Events, Technology
Posted on January 10, 2017 by Rachel Boucher

Over the 11 seasons of IEM, Intel has transformed the event into a gaming festival.[/caption]
It’s eerily quiet in the halls of Oracle Arena in Oakland, CA, when I arrive Nov. 20 for Intel Extreme…

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This story appeared in the December 2016 issue
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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