Inside JetBlue's Reach Across the Aisle Stunt

Inside JetBlue’s ‘Reach Across the Aisle’ Viral Stunt

As soon as the plane hit 10,000 feet, an announcer got on the PA, and passengers received a brochure with all of the destinations eligible for a free round-trip ticket.[/caption]
In a stunt that has gone…


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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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