B-to-C Events

Inside JetBlue’s ‘Reach Across the Aisle’ Viral Stunt

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Inside JetBlue's Reach Across the Aisle Stunt

As soon as the plane hit 10,000 feet, an announcer got on the PA, and passengers received a brochure with all of the destinations eligible for a free round-trip ticket.[/caption]
In a stunt that has gone…

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