Hot Wheels Activates a Multi-Generational Auto Show Strategy

Hot Wheels Activates a Multi-Generational Auto Show Strategy
Hot Wheels Activates a Multi-Generational Strategy at the Canadian Auto Show

Hot Wheels Activates a Multi-Generational Strategy at the Canadian Auto Show

To celebrate its 50th anniversary and remain top of mind among electronics-loving kids and adults after the holiday toy season, Hot Wheels drove its “challenge accepted” brand message to the Canadian…
LOGIN

Please contact clientservices@accessintel.com if you are unable to login.

Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the magazine's executive editor. Her travels covering the experiential marketing in dustry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

Receive the latest news and special announcements from Event Marketer

© 2022 Access Intelligence, LLC – All Rights Reserved. |

[type='submit']
[type='submit']