FX Tackles the Challenge of Immersive Digital Engagement for Comic-Con@Home

When fans accessed the “What We Do in the Shadows” page in FX Unlocked, their mouse acted as a flashlight moving with them as they scrolled the scene. By clicking on the computer image, they accessed…


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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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