FX – Event Marketer

FX – Event Marketer

Posts tagged with ‘FX’

October 18, 2021

FX Touts its Top Content With Interactive Sound Sculptures in Three Cities

FX Networks is renowned for executing largescale, multisensory activations at tentpole events like San Diego Comic-Con. But amid the pandemic, the brand has been exploring new avenues for in-person engagement that allow for maximum throughput, but minimal crowding. The most recent example is the network’s multi-city Sound FX campaign featuring the installation of interactive sound...

read more

July 19, 2021

FX’s Pop-up Night Bites Bakery Ushers in ‘American Horror Summer’

Walking up to the storefront in New York City’s meatpacking district, there were a few indications this wasn’t a typical bakery. An ominous black door and red neon lighting announcing the “Night Bites Bakery” greeted passers-by. Then there were the hours—opening nightly at 7 p.m. And inside? Those hints paid off with an environment inspired...

read more

February 24, 2021

FX Delivers Service with a Season Premiere in an Experiential Drive-Thru Car Wash

Ahead of the fourth season premiere of “Snowfall,” a crime drama set in 1980s Los Angeles during the first crack cocaine epidemic, FX activated an experiential drive-thru car wash that would provide consumers with a useful service while driving tune-in among new and existing viewers. Held over the weekend, Feb. 19-21, at the real-life NCM...

read more

August 3, 2020

FX Tackles the Challenge of Immersive Digital Engagement for Comic-Con@Home

FX was in the midst of planning its seventh year activating outside the convention center at Comic-Con International: San Diego when COVID-19 struck. With the convention shifting to digital as Comic-Con@Home, FX formulated a program that would honor the things fans love about the network’s in-person activation with immersive and interactive elements. “We approached it...

read more

October 21, 2019

Five Staffer Types Refreshing the Role of Brand Ambassador

Smart event marketers know that brand ambassadors can make or break an event experience.  Whether they are tasked with leading a sampling activation, describing the nuances of a product or service, or there to entertain with an engaging interaction, the brand ambassador role is an evolving and important one. We pulled up five recent events...

read more

Receive the latest news and special announcements from Event Marketer

© 2021 Access Intelligence, LLC – All Rights Reserved. |

[type='submit']
[type='submit']