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Desktops Be Gone: How SXSW Online is Adopting a Roving Approach

B-to-C Events, B-to-B Events, Technology
Posted on March 16, 2021 by Rachel Boucher

The typical virtual attendee of 2020 was confined to a home office. But in 2021, remote comes in a variety of flavors. It’s an insight the SXSW Online team embraced in its monumental task of transforming…

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This story appeared in the March 2021 issue
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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