April Fool's Day: Eight Brand Stunts That Made us Question Reality

Gotcha! Brands Get Creative with April Fool’s Day Pranks

Video Gallery, Stunts, B-to-C Events
Posted on April 3, 2019 by Kait Shea

Its exact origins are a mystery, but for people around the world, April Fool’s Day serves as an opportunity to indulge in lighthearted hoaxes, pranks and tomfoolery without any serious repercussions—if…

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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
View all articles by Kait Shea →

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