Five Playful Exhibit Activations from Licensing Expo 2024
Play is serious business at the Licensing Expo that brought together more than 12,000 retailers…
How to Create a Kid-friendly ‘Hollywood’-style Premiere, Disney’s ‘Bluey’ Way
Beloved family animation series “Bluey” episodes are about seven minutes long, so when Disney Branded…
The Brief: Screaming Booths and Underwater Vending Machines
This week’s hot takes on hot topics in experiential marketing cover underwater vending machines, CouchCams…
Gamification, Influencers, Photo-ready Spaces: Three Tips for Activating at Fan Cons
Stepping into a fan convention can be like entering a new world. When thousands of…
Coachella Quests: Inside the Festival’s Gamified Scavenger Hunts
Organizers of the Coachella Valley Music and Arts Festival are consistently on the hunt for…
Expedia Pops up a Larger-than-life Parasol Art Installation for New Orleans Jazz Fest
Since 1996, the New Orleans Jazz & Heritage Festival has highlighted the art, music, food…
Q&A: 10 Minutes with Keri Ibbitson of Philips
It wasn’t until Keri Ibbitson took what she thought was a step back early in…
The Brief: Rat Summits and Master Cheese-melters
This week’s hot takes on hot topics in experiential marketing cover remixed country clubs, master…
Meet the All-Stars: The 2024 B-to-B Dream Team
The 12 b-to-b MVPs on this year's Dream Team share a passion for creating engaging human experiences around their larger-than-life or, some in cases, intangible, products and services.