How to Recalibrate Your Event and Trade Show Strategies in this New Era

A roadmap to increasing brand relevancy with your key audiences

While the pandemic has required us to press “pause” on live events as we knew them, it hasn’t stopped the industry’s drive to find a way to carry on. From virtual events that get smarter and more effective with every execution, to innovative outdoor events that meet social distancing guidelines and achieve marketing objectives, event marketers right now are doing what they do best in difficult times: rethinking, reinventing, and reimagining what live experiences are and can be.

To help you navigate your “Big Rethink,” the experts at Derse—a leading face-to-face marketing agency—have come together to create this insights-packed guide to creating trade show and event strategies to meet your immediate needs, while also fine-tuning your overall portfolio and perspective for the future. Because, while the impact of the pandemic may be temporary for live events, attendee expectations have changed forever.



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