Three Event Marketing Insights from Nielsen’s Games 360 Report

Demographics: Three Insights for Event Marketers From Nielsen’s Gaming Report

B-to-C Events
Posted on June 5, 2017 by Rachel Boucher

New gamers are influenced most by their friends and family, while established gamers are influenced most by interest in a game. It’s one of many insights featured in Nielsen’s eighth annual Games 360…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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