As consumer behavior shifts and start-ups continue to gain market share, traditional CPG brands can no longer rely on their old marketing strategies to connect with consumers. And from meal delivery kits to private label products, there’s no shortage of fresh competition to keep them on their toes. For many in the consumer packaged goods category, experiential marketing has been the answer to the shifting landscape. Here, we take a look at the strategies behind 13 recent CPG event campaigns.
