Maybelline Pop-up Offers Mini-Makeovers During Fashion Week
As the official cosmetics sponsor of Mercedes-Benz Fashion Week, this year Maybelline engaged consumers a…
AmEx Cardmembers Enjoy Skybox Seats
During last week’s Mercedes-Benz Fashion Week, held for the first time at Lincoln Center, official…
Stella Artois Crowns Draught Master
Last Friday a crowd of approximately 700 attended the Stella Artois Draught Master Championship Event…
Bravo Samples Desserts in Three Cities
To generate buzz for the third incarnation of Bravo’s “Top Chef” series, “Top Chef Just…
Hyundai Rolls Out Uncensored Events
To support its 2011 Sonata SE, automaker Hyundai in August launched a Sonata Uncensored experience…
Healthy Choice: Inside Medco’ Five-Day Virtual Conference
Health care company Medco generally spends about $3,000 per person at its annual 800-attendee sales…
TLC, Lifetime and WEtv Get Tuned In
When it comes to reaching a national audience it’s pretty hard to beat the raw…
Activision Hunts for Pre-orders with New Mobile Tour
With its new Hunt Across America Tour, which hits 27 GameStop and Cabela’s locations across…
HP Snags Exstream Results
Conventional wisdom dictates that the best way to woo those hard-to-impress c-suite decision makers is…
Promethean Uses Tour to Boost Trade-Show Numbers
When interactive learning technology provider Promethean saw trade-show attendance drop last year, it created the…