B-to-C Events

Grand Ex Award: How Target Became the Big Brand on Campus

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Bullseye University Live: This Year’s Grand Ex Award Winner
 
Over the last few years, no retailer has embraced experiential marketing like Target.
The company has wired live experiences throughout…

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    Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego

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    Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations

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  4. Watch: Sylvia Lopez-Navarro of Kia America in The Studio at EMS 2026
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    Watch: Sylvia Lopez-Navarro of Kia America in The Studio at EMS 2026

  5. Designing Theatrical, Immersive Worlds, with Dr. Ilana Gilovich-Stossel
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    Designing Theatrical, Immersive Worlds, with Dr. Ilana Gilovich-Stossel

  6. 5 Big Experiential Themes from Fanatics Fest 2026
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  7. Swag That Works: The New Rules for Trade Show Giveaways
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    Experiential Marketing Trend of the Week: Commiseration Activations

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