Alzheimer’s Association Gets Into Gear with Cycling Relay
To raise awareness about Alzheimer’s disease and to collect signatures on a petition asking Congress…
Aetna Dishes Up Healthy Food Fight Tour
As part of its efforts to promote health and wellness, insurance provider Aetna on Sept.…
Brands Rock Summer Concerts
Summer concerts bring kids of all ages out to fairs and festivals, amphitheaters and arenas…
Samsung, Qdoba and Mekhong Have the Secret
Secrets are irresistible. It’s no surprise then that brands are using them to lure consumers…
Brita goes Back to School
Brita this month is handing out reusable water bottles and coupons on eight college campuses…
Inside the Experience Canada G20 Pavilion
When the G20 Summit hit Toronto June 25, the delegates were tasked with the big…
Hot Wheels
When Ford’s zippy Fiesta hits American streets this year, to the casual observer it will…
Ford Fiesta Gets Local with Events
To drive excitement and leads for the North American launch of the 2011 Ford Fiesta,…
Hyundai, WEtv and Salesforce.com Earn A+
When it comes to launching event programs in a market still stinging from the effects…
Brand Sponsors Stick to the Sports
Several sponsoring brands skipped the custom activations and lent their names to a series of…