Brands Send Bloggers on the Open Road - Event Marketer

Brands Send Bloggers on the Open Road

Savvy marketers ranging from Mercedes-Benz, Amtrak, Uber and BrandUSA have latched onto a new way to engage bloggers and digital opinion leaders—by packing them up and taking them on a road trip. Spending…
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This story appeared in the April 2014 issue

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