Absolut Art Basel Court Wide - Miami 2013

Finding Your Brand’s Niche at Art Basel Miami

B-to-C Events
Posted on April 9, 2014 by Rachel Boucher
Art Basel Miami has grown into the premiere art event in the U.S. since it opened in 2002 as an offshoot of Art Basel, Switzerland. Sure, the galleries are the main attraction for the bevy of international…
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This story appeared in the Feb/March 2014 issue
Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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