B-to-C Events

Olympic Sponsor: How Citi Activated At Home

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Sponsors traditionally build huge pavilions at the site of the Olympic games, but Citi, the official bank of the U.S. Olympic and Paralympic team, broke that tradition earlier this year when it activated…

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Bumble announced that its signature rule is going away on Aug. 11. Since its founding in 2014, women have made the first move by starting the conversation with a match, but now, anyone in a match can send… Sign in to continue reading This article is available to registered users. Email or Username Password Remember […]
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