The Measure of Success: What to Measure and Why B-to-C Events, B-to-B Events Posted on May 6, 2014 by Sandra O’Loughlin In this series on measurement, we offer case studies, expert insights, fresh tips and new tools to help you measure events,… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles The ROI of Free Denny’s Gets In On Election Year Action With New Promo Dove Chocolate Goes Ultra High-Touch, Creates Indulgent Event Chobani’s New Campaign Takes Aim at Break Time