Cotton Inc. Touts Jean Recycling
Cotton Incorporated, the research and marketing organization for U.S. cotton growers, this fall is setting…
NFL Takes on City’s Retail Row
The NFL last week got New York City retailers and fans to show their team…
Boeing Celebrates Dreamliner’s Rollout
Though the Boeing 787 Dreamliner had its official rollout a few years back at Boeing’s…
Brands Hit Singles in Target Markets
The “hyper-local” catchphrase is almost cliché these days, mostly because every time event marketers get…
Trolley Tour Promotes New PBS Series
To promote “Daniel Tiger’s Neighborhood,” a new PBS series aimed at preschoolers, the network is…
MATS: Big Wheels Keep on Turnin’
You’d expect a trade show for truckers to be larger than life. After all, the…
EventTech 411: Wireless Tech
Every conversation in the event marketing industry eventually comes around to technology. You want to…
Event Wi-Fi Face Off: Rent or Own?
Every event organizer faces this question at some point: Should I provide wifi at my…
Kawasaki Launches New Ninjas in Times Square
Kawasaki is going all ninja in Times Square on Thursday, Sept. 13, for the launch…
What it Takes to Offer Wi-Fi at Your Event
Internet access is the gigantic black elephant in the room at every trade show, conference,…