Kia's Inspirationally Crafted Events Draw African Americans

Kia's Inspirationally Crafted Events Draw African Americans
Kia and Uptown: Inspirationally Crafted Events 2015-16

Kia’s Event Series Connects with African-American Consumers

With 20 million media impressions and a 100 percent sentiment score, Kia Motors’ Inspirationally Crafted event series is a hit with African-American consumers. The series, which launched last April with…
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