Perennial events: Coca Cola Beat Box at Olympics 2012

18 Tips for Keeping Your Longest-Running Programs Fresh

Some experiential programs are just too good to execute once and leave behind. The strategy is on point, the engagements generate authentic connections with consumers and the ROI is generous. Why mess…


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This story appeared in the December 2015 issue
Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
View all articles by Kait Shea →

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