Skinnygirl CEO Takes on a Brand Ambassador Role
Most consumers think of Skinnygirl strictly as a cocktail brand that produces low-calorie alcoholic beverages.…
Lean Cuisine Scales New Messaging with an Art Wall
Following a dramatic rebrand this summer, Lean Cuisine on Oct. 26 activated an art installation…
AT&T U-verse Draws Consumers with Graffiti Art
The sky was the limit for AT&T U-verse at the Austin City Limits Music Festival,…
How Activision Deployed ‘Dramatic Agency’ to Engage Fans
Activision’s Call of Duty: Advanced Warfare experience at E3 last year engaged fans as never…
Amex Activates Hawks Island for Football Fans
American Express on Oct. 18 provided Seattle Seahawks fans with their very own tailgating oasis…
Uniqlo Promotes its Chicago Store Opening with Train Parties
Japanese clothing retailer Uniqlo took commuter events to a new level with a total train…
Three Tips on Building your Brand Story
The best brands with the best campaigns succeed by communicating brand stories that are on-point,…
Brand USA Tightens Up its Content Strategy
For the second summer in a row, Brand USA, a public-private organization that promotes international…
Mindful Activations: Why Brands are Serving Up Down Time to Connect with Consumers
Ah… Mindfulness. That peaceful state of being in the present, tapped into life’s quiet realms,…
EventTech 2015: What You Missed on Day Three
Okay, so there weren’t as many runners at the 6:30 5K Team EventTech run as…